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Benchmarking

An unsold court hour is gone. Hotels and restaurants worked out how to measure that decades ago

Nine on a Tuesday morning cannot be stored, discounted later, or sold twice. That is the same problem as an empty hotel room on a Tuesday night and an empty table at three in the afternoon, and both sectors built a measurement discipline around it. Padel has borrowed the courts and the booking software but not the metrics.

This page sets out the framework we run for every venue we work with, and the one number the whole pack drives towards.

The headline number
Contribution margin per court

What each court earns after the costs that court actually causes, before rent, finance and central overhead. It is the number that tells you whether to open another one.

Why the P&L cannot answer it

A statutory P&L is built to satisfy Companies House, not to run a venue

It aggregates what you need separated

One turnover line covers court hire, coaching, membership, hire and bar. One wages line covers front desk, coaches and cleaners. Nothing in it tells you which of those carries the venue.

It has no denominator

Revenue up twelve per cent means nothing without the court hours that were available to sell. Every metric on this page is a rate, not a total, because capacity is what changes when you add a court or extend opening hours.

It arrives too late to act on

Annual accounts filed nine months after year end describe a venue that no longer exists. Yield decisions are made weekly, against a booking sheet that is still open.

Borrowed discipline

Three sectors, one problem, three metrics worth stealing

Hotels, restaurants and health clubs all sell time-limited capacity to walk-in and contracted demand at once. Each built a headline rate to manage it. The padel translations below are what we actually calculate.

01 — Hotels
Revenue per available room

RevPAR multiplies occupancy by achieved rate, so a hotel cannot flatter itself by discounting into a full house or holding rate into an empty one. It is the industry's single comparable number.

Padel translation
Revenue per available court hour

Court revenue divided by every hour the court was open to book, not by the hours that sold. Split peak and off-peak, because a single blended figure hides both problems.

02 — Restaurants
Prime cost, and sales per labour hour

Restaurants gave up managing thirty cost lines and manage two: prime cost, being food plus labour as a share of sales, and sales per hour rostered. Both are checked weekly, not monthly.

Padel translation
Court prime cost

Direct labour plus floodlight energy as a share of venue revenue, with revenue per rostered hour alongside it. Energy belongs here rather than in overhead: it is switched on by a booking.

03 — Health clubs
Contracted revenue and churn

Gyms are valued on the share of revenue that recurs and the rate at which it leaks. A club with the same turnover but a higher contracted share is worth more, and borrows more cheaply.

Padel translation
Contracted revenue share

Memberships, league entries and standing block bookings as a share of total, with the monthly leak rate against it. This is the line a lender reads first.

The translations are not cosmetic. Each one changes where a cost sits, what the denominator is, and how often the number is produced — which is why a generalist's chart of accounts cannot produce them retrospectively.

The build-up

From available hours to margin per court

Every metric in the pack is a rung on one ladder. Capacity at the top, margin at the bottom, and each step is a decision someone at the venue can actually make.

Built this way, a bad month is diagnosable. You can see whether you sold fewer hours, sold them cheaper, or spent more to serve them.

Where it stops

Contribution stops before rent, rates, finance and central overhead. Those are site and structure decisions, not court decisions, and loading them onto individual courts makes the number useless for the choice it exists to inform.

01
Available court hours
Courts times opening hours, adjusted for maintenance closures. The denominator for everything below.
02
Utilisation, by hour band
Booked hours over available hours, split peak, shoulder and off-peak. Off-peak is where capacity is genuinely for sale.
03
Achieved rate per booked hour
What you were actually paid, after member rates, block discounts and coach hire. The gap to list price is the yield leak.
04
Revenue per available court hour
Utilisation times achieved rate. The one number that cannot be gamed from either direction.
05
Ancillary attach per visit
Bar, hire, stringing and retail spend divided by players through the door, not by bookings.
06
Coaching contribution
Coaching revenue after the coach's share and after the court hour it consumed at its opportunity cost, not at zero.
07
Direct labour and energy
Rostered hours and floodlight draw allocated to the hours that caused them. Together, court prime cost.
08
Surface and net reserve
A monthly accrual for resurfacing and consumables, driven by hours played. Real wear, charged as it happens rather than as a shock in year four.
09
Contribution margin per court
Ranked court by court and band by band. The answer to whether the next court, the extra hour, or the league night pays for itself.
What lands in the pack

Five on the front page, the rest behind it

A board that is handed fourteen metrics reads none of them. The monthly pack opens on five, each with the prior month, the trailing quarter and a direction. The full set sits behind, for the month someone asks why.

01
Contribution margin per court
Ranked, so the weakest court is named rather than averaged away.
02
Revenue per available court hour
Peak and off-peak side by side, never blended into one figure.
03
Court prime cost
Labour plus energy as a share of revenue, tracked weekly inside the month.
04
Contracted revenue share
With the monthly leak rate, because the two only mean something together.
05
Off-peak fill
The hours that are actually winnable, and the only real growth lever most venues have.
Behind the front page — the full set, and what each one decides
Metric Decides Source
Achieved vs list rate Whether member and block pricing has quietly become the standard rate. Booking platform
Ancillary spend per visit Whether the bar and pro shop earn their floor space and their staffing. EPOS and accounts
Revenue per rostered hour Where the rota is out of step with demand, band by band. Rota and payroll
Energy per court hour Whether opening the last hour of the day makes money at the current tariff. Meter and supplier bills
Coaching contribution Whether the coaching rev share still makes sense at current court demand. Booking platform and accounts
Member leak rate Whether growth is new members or churn being outrun by marketing spend. Membership system
No-show and late cancellation Whether the cancellation window and deposit policy need changing. Booking platform
Booking lead time How far ahead demand is committed, and therefore how safe a price rise is. Booking platform
Surface reserve per hour played Whether the resurfacing bill is provided for or waiting to be a surprise. Play hours and capex plan
What you are compared against

Yourself first, the cohort as it builds

Most of the value in benchmarking is not the peer number. It is having a definition stable enough that your own trailing months are comparable, and a build-up consistent enough that a variance points somewhere.

On peer data

We publish no sector averages here, because the honest ones do not exist yet. Filed accounts are too aggregated and too old to produce any of the rates above, and a number we cannot show the working for is not worth putting in front of a lender. The cohort comparison arrives when there are enough venues signed up to anonymise it properly, and not before.

Against your own trailing months
From month one

Same definitions, same denominators, every month. Available from the first close, and the comparison that drives most decisions.

Against your own plan
From month one

The model you raised or borrowed against, restated onto the same build-up so variance is attributable rather than argued about.

Against your other sites
Group tier

Court by court across the estate, on one definition. For multi-site operators this is usually more useful than any external cohort.

Against the client cohort
Building

Anonymised, banded by court count and location type, and released only when the sample is large enough that no venue is identifiable from it.

We will build the first one from your booking export

Send a month of bookings and last month's P&L, and we will come back with the build-up filled in for your venue. No pitch deck, no obligation.

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